Which group is most likely to be affected by advertising that is attractive to minors?

The group most likely to be affected by advertising that is attractive to minors is students. This is because students, particularly those who are adolescents, are in a critical developmental stage where they are highly susceptible to advertising influences. They are learning to navigate social norms and make choices about their identity, which makes them more impressionable to marketing tactics that appeal to youth culture.

Effective advertising aimed at this demographic often utilizes trends, bright colors, popular music, and relatable scenarios that capture their attention and interest. This can lead to an increased desire to use products or services being advertised, even if they may not be appropriate for their age. For example, advertising for cannabis products that is visually appealing could encourage curiosity or risky behaviors among students, which is a significant concern for public health and policy makers.

In contrast, parents, retail business owners, and employees are not the primary target of such advertising strategies. Parents may have an influence on their children's exposure to these ads and the decisions they make thereafter, but they are not the ones directly affected in the same way as minors. Retail business owners and employees might be indirectly impacted through the consequences of youth consumption and regulation, but the core concern regarding enticing advertising is focused on minors themselves.