What type of marketing is prohibited if it appeals to minors?

The prohibition against marketing that appeals to minors is primarily concerned with protecting young individuals from being exposed to messaging and imagery that could influence their perception of cannabis products. Utilizing cartoons or designs commonly marketed to minors is particularly problematic because these elements are specifically designed to attract a younger audience. They are associated with children’s products and entertainment, which can create an impression that cannabis is safe, fun, or appropriate for minors. This specific type of marketing strategy directly targets children and is therefore strictly banned.

On the other hand, while celebrity endorsements and the use of bright colors and flashy fonts can also be questionable, it is the use of imagery and designs explicitly aimed at children that presents a direct appeal. Therefore, this option encapsulates a critical aspect of why this type of marketing is forbidden, making it the correct choice.