What type of advertising are licensees prohibited from doing?

Licensees are prohibited from engaging in any type of advertising that could be considered harmful or misleading related to cannabis products. This includes advertising that promotes illegal activity, as it can mislead consumers and undermine the legal framework surrounding cannabis sales. Additionally, advertising that is attractive to minors is strictly regulated to prevent young individuals from being exposed to cannabis products, recognizing the priority of protecting public health and safety.

Furthermore, promoting excessive use of cannabis is not acceptable because it may lead to misuse or dependence, and it undermines responsible consumption messages that the OLCC aims to endorse. Therefore, all these aspects—promoting illegal activity, attracting minors, and excessive use—are encompassed in the prohibition on advertising, making "All of the above" a comprehensive and necessary response. This approach helps ensure that advertising practices remain consistent with the goals of responsible cannabis use and the safeguarding of community health.