What is the role of a processor in the marijuana industry?

In the marijuana industry, the role of a processor is to create marijuana products such as concentrates, extracts, edibles, and topicals. This involves transforming raw marijuana flowers into various consumer-ready products through processes like extraction, cooking, and formulation. Processors are essential in adding value to the raw plant material, enabling it to be consumed in diverse forms that may be more appealing or convenient for consumers.

This process not only includes the physical transformation of the plant but also requires adherence to safety regulations and quality control standards to ensure that the products are safe for consumption and correctly labeled. This aspect of the industry's operations is crucial because it shapes consumer experiences and influences purchasing decisions, by providing a variety of product options that meet different preferences and needs.

The other roles described in the options relate to different aspects of the marijuana supply chain. Managing the sale of marijuana pertains to the retail segment, while distribution is focused on the logistics of moving products from producers or cultivators to retail outlets. Regulating prices is outside the direct responsibilities of processors, as it typically falls under market dynamics and regulatory frameworks rather than the activities of a processor.